LET'S TAKE CARE OF THOSE WE LOVE - reflective in CH Ferio - Stare Miasto near Konin / Poland


"Is your child's life not worth a few pennies?" - this question fell from the mouth of accidentally customer and a story like many others on the Polish roads. Driving the early morning when it is still dark, and suddenly in the vicinity of schools appears just before the mask of a car a "shadow". This child reaching the school, which was completely "invisible" for the driver, because do not have any reflective element. A violent reaction, screeching brakes and ... relief. This time it worked, but how close was to disaster. A moment later reflection - to whom  the parents would blame if their child were killed? Of course, the driver! But whether they would be without guilt, without spending those few pennies on any reflective element and not caring that their child was visible?

 

This and many other conversations took place during the "Let's take care of those we love," organized in Konin by Ferio Shopping Center.

 

It was also a kind of sequel launched in December last year REFLECTIVES DON'T SUCK that such an unusual symbol, is running on the streets of Konin THE bus provided by MZK Konin.

This bus was also against CH Ferio on shares of reminding customers about the importance of wearing reflectors.

 

But the biggest word of appreciation going to Ferio Shoppin Center for organizing the whole action and invited many interesting guests who have supported this unique initiative. Because the main purpose was to promote the wearing reflectors and why they came to, among others, representatives of Police in Konin and the Provincial Road Traffic Centre in Konin who presented client's Center "magic" tube convincing not only children, but also young people and adults that they should be visible after dusk.

 

Our common goal was to draw the attention of customers Ferio SC whether and why to wear reflectors. In the course of action we distributed 1,800 reflective hearts, referring to the upcoming Valentine's Day and urging everyone to have taken care of their loved ones by taping them also a reflective heart as token of love and concern for their safety.

 

And here huge thanks for Omnidruk company who has always supported us at the next actions.

 

Children had the opportunity to cut the reflective foils for their own reflections and coloring books and also using a special mat "ride" mini toy cars on the streets. For adults "alkogogle" to have learned how look driving "under the influence".

 

Guests of the Youth Culture Center presented a beautiful dance show and the youth of the State Higher Vocational School handed out with us reflectives.

 

 

And that's not the only guests visited us, symbolically supporting our campaign, including Konin representatives of sports clubs - cyclists, judocas, swimmers. There was also a moment to talk about what they do every day, but also ask why it is important to wear reflectors.

 

There were competitions, so there were a prize and some of them unique and founded by Proviz Company. But this is not the end, and soon the next contests. A customer of Ferio SC will receive a special offer from the Proviz and purchase selected products with a special discount.

 

Stay tuned with the websites of Ferio SC.

 

Another unusual element of our actions was to shoot cutscene, during few moments the participants of our action were "frosen". In this symbolic way we wanted to encourage everyone to reflect that they might want to stop for a while in the rush of everyday life and think about other values, such as the safety of ourselves and our loved ones.

 

And at the end I would like to thank all participants of this event for the great amount of work and enormous commitment in its conduct.

 

Special thanks go to Mrs. Kasia from Ferio Shopping Center for the invitation to participate and the great trust she gave me entrusting the running of this unique project. It was a fantastic experience.

 

Remember that REFLECTIVES DON'T SUCK.


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