Reflectives ... In the country even millions have been given away. The problem is that most of us have them, but they do not wear them. Why? Because it does not concern us, because such things do not happen to us - such arguments are often heard. And the classic stereotype - we say reflectives, we think children. And they are not at all the largest percentage of all accident statistics.

That is why our action is REFLECTIVES DON'T SUCK, not only to children, but also, and perhaps above all, to young people and adults. We want to promote the habit of wearing reflectors among all road users.

But remember that reflectives are only part of what we call safety on the road. Regardless of whether we are pedestrians, cyclists or car drivers, we all have rights, but we must also comply with the rules and be aware of the presence of other road users. Wearing reflectives improves our visibility, but does not make us super heroes resistant to everything and does not absolve us from the obligation to think. The principle of organic trust applies to all road users.

Let's be visible - let's be safe.

Photos of products made by Advertising Agency Whiteberry.